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Revolutionary GMI Interactive Technology announced for US market

Deliver online surveys with the same look and feel of today’s online experience

Bellevue, WA – Nov 17, 2010 - GMI (Global Market Insite, Inc.), a provider of technology enabled solutions for global market research, announces the launch of its interactive survey solution for US customers. GMI Interactive is a state of the art survey design technology that creates fluid and engaging interactive surveys using a suite of next generation creative question formats, proven to enhance respondent engagement and increase data quality.

Market researchers struggle with the negative impacts on data quality and respondent engagement from traditional text-based HTML surveys. GMI Interactive technology efficiently streams image and rich media content and sweeps away the reliance on traditional grid questions and tick box question formats that tend to dominate traditional HTML surveys. Unlike many other companies that bolt Flash® components onto an HTML survey, GMI Interactive's new survey technology is a complete solution with all the creative question formats fully integrated into the logic stream. The technology can create intelligent survey paths in response to a user's answers in real time.

“Our technology addresses research industry concerns around poor data quality due to respondent fatigue and boredom,” said Mike Brochu, CEO of GMI. “We want to lead the industry in addressing quality issues such as high survey dropout rates and the growing challenge of how to extend surveys to the social networking generation.” GMI Interactive’s innovative question mechanics increase completion rates by more than 30%, reduce straightlining by more than 50% and significantly increase the richness of data collected by both quality and quantity question formats. “GMI Interactive has been widely adopted by our customers in Europe and we look forward to bringing the same quality results to our US based customers,” added Brochu.

GMI Interactive applies a modular approach to survey design to ensure studies can be programmed in a matter of hours, not days. The unique question types within this rich and interactive environment turn monotonous tracker and diary studies into emotionally engaging experiences. “GMI Interactive technology enables us to meet the evolving needs of researchers and push the boundaries of online survey design,” said Jon Puleston, Senior Director of GMI Interactive. “Our interactive data capture techniques mirror the rich online experiences people have come to expect, keeping people engaged so GMI can continue to deliver high-quality actionable results.”

About GMI

GMI (Global Market Insite, Inc.) provides access to the right people at the right time to deliver the right results, empowering researchers and marketers worldwide to generate reliable, consistent and actionable information that enhances their decision making capability. Founded in 1999 with global headquarters in Bellevue, WA, GMI has operations in America, Europe and Asia Pacific. For more information, please visit us online at www.gmi-mr.com or email us.
Flash® is a registered trademark of Adobe Systems Incorporated.

Media contact

Kathy Miller | +1 206 315 9329 | kmiller@gmi-mr.com